Experienced people who have led from the inside
Our team has run companies, managed supply chains and finance functions, guided public-sector reform and coached leaders. We bring that experience to every engagement across North America, the Middle East and Pakistan.
Nael Ahmed
Founder & CEO
Meet the Founder
Nael has spent more than 30 years in consumer goods with Pepsi Cola International, Reckitt Benckiser and Abudawood Trading Company, including 14 years with full profit-and-loss responsibility as CEO and Country Manager.
Much of his career has been about rebuilding businesses. At Abudawood, he took over an acquired business that was making substantial losses and, with his team, returned it to profit. Over the following nine years it delivered profits above the board’s expectations, and revenue more than tripled to US$430 million. Together they built a culture that independent business-school surveys consistently rated the best place to work in Pakistan. They also developed leaders across every function and ran the country’s largest management trainee program.
Earlier, he doubled Reckitt Benckiser Sri Lanka in four years and brought it back to profit, and rebuilt Reckitt Benckiser’s distribution in Pakistan. At Pepsi, he led the task force that countered Coca-Cola’s relaunch; Pepsi grew its share and stayed market leader. In 2019 he was featured in the book 100 Best Performing CEOs and Companies.
Through Nael & Associates, he works with business owners, boards and leadership teams as a fractional CEO, interim leader or adviser. His work covers turnaround and restructuring, growth and go-to-market, culture and leadership, and transition and succession.
Our Consultants
Hamed Yaqoob Sheikh
Public Finance & Governance Advisor
Hamed has more than 30 years of experience in Pakistan’s public and development sectors. He has served as Finance Secretary of Pakistan, Finance Secretary of Punjab, Secretary Planning, and Chairman of the Planning & Development Board, leading reforms in governance, public policy and public finance. He led the government’s technical team in the 7th and 8th reviews of the IMF Extended Fund Facility and contributed to the 9th. He has also served as Team Leader of REMIT, a UK-funded economic recovery programme. Hamed holds an MBA from IBA Karachi and an MSc in Development Studies from SOAS in London, where he was a Chevening Scholar. He was a Hubert Humphrey Fellow in 2013.
Hammad Anis
Finance & Strategy Advisor
Hammad is a Fellow Chartered Certified Accountant (FCCA) with more than 22 years of experience in business and financial strategy and in leading organizational change. As an adviser and board member, he oversees strategy, planning and execution. He has led and trained teams, and used assessments and learning programmes to address cultural challenges at multinationals in the Middle East and Pakistan. His clients and employers include Barclays Bank (UAE), Mouchel Middle East, Pakistan State Oil, Pak-Arab Refinery, Abudawood Pakistan, QBS (UAE) and Ali Zaid Al-Quraishi (Saudi Arabia).
Imtiaz Zaidi
Supply Chain & Operations Advisor
Imtiaz has spent his career in supply chain and operations, mainly in consumer goods in Pakistan and Saudi Arabia, with Exxon, Procter & Gamble, PepsiCo and Coca-Cola. He has also worked in fertilizers. He has managed the full supply chain, from purchasing and production planning to manufacturing, quality, logistics and distribution. He has set up supply chains for new businesses, turned around struggling ones, saved costs through commodity buying and hedging, and led continuous improvement programmes. He also led new business system rollouts at PepsiCo and Coca-Cola in Saudi Arabia, and projects in network planning, capacity expansion and contract manufacturing.
Sirosh Ishaq
Supply Chain & Project Management
Sirosh is a seasoned professional with a distinguished background in strategic supply chain and project management, pioneering numerous groundbreaking sustainability initiatives within globally recognized corporations such as Unilever and Abu Dawood Pakistan. With a track record of implementing cutting-edge efficiency metrics, Sirosh excels in catalyzing transformative change while championing sustainability and social responsibility at every turn. Her expertise extends beyond the conventional, encompassing adeptness in relationship management, change management, and team enablement, fostering a culture of continuous learning and development in even the most intricate business landscapes. Sirosh’s unwavering commitment to driving positive change and fostering sustainable practices positions her as an indispensable asset for any organization. Revered for her trailblazing approach, she is entrusted to navigate high-level strategic challenges with unparalleled finesse and visionary acumen, consistently delivering results that resonate far beyond industry standards.
Zarmeena Riaz Khan
Strategic Planning Specialist
Zarmeena has 14 years of experience in strategic planning, programme development and evaluation, and financial analysis and budgeting. She holds advanced degrees in Computer Science and Business Administration, and helps clients define problems, design practical solutions and set measurable plans. Her experience also includes qualitative research, business analysis, and business software implementation and reporting. Her interest in leadership development, organizational behaviour and cross-cultural teams helps her work well with people from different backgrounds.
Munyba Khan
Integrative Psychotherapist
Munyba is a certified Integrative Psychotherapist and Counsellor dedicated to guiding individuals through the intricate challenges of addiction, trauma, anxiety, and mood disorders. Her therapeutic approach is informed by a thorough understanding of diverse psychological frameworks, enabling her to customize her techniques to suit each client’s specific needs. As a certified NLP Practitioner, she also employs Neuro-Linguistic Programming methods to promote personal growth and transformation. With over eight years of experience in the corporate sector, Munyba has worked at esteemed organizations such as Abudawood Pakistan, 3M, and Engro Corp. This extensive background enriches her practice with a multifaceted perspective, encompassing brand management, trade and consumer marketing, sales, and human resources. Her insights into workplace dynamics and the challenges professionals face today are further enhanced by her role as a Workplace Coach, where she empowers individuals to navigate their careers while fostering resilience and mental well-being. Munyba is committed to cultivating a safe, supportive, and non-judgmental environment that encourages clients to explore their thoughts and feelings openly. This foundation paves the way for healing and personal development. She is passionate about helping clients reclaim their lives, develop effective coping strategies, and achieve their personal and professional goals.
Join Our Team
We’re always glad to hear from experienced professionals who share our values: integrity, partnership, practical results and respect for people. If you’d like to work with us, please get in touch.
Get in Touch